When choosing a voice-over artist, you should know that they will become the voice of your brand. If you find a really good match for your company, there is going to be an emotional connection between your brand and your customer. If you choose the wrong voice, your customers will not connect with it and it just might cause you to lose your hard-earned customers. Even more, it might create negative emotions towards your product which is not what you want in this case. This is why it is important for you to take your time in choosing the very best voice. Here are tips for choosing a voice over artist for your corporate narration in Atlanta, GA.
The very first thing for you to do would be to come up with a list of emotions that you associate with your business. If you are selling cleaning products for households, the emotions that are connected to your business include friendliness and efficiency. On the other hand, if you deal with finances and anything that has to do with money, the emotions here include trust and security. When you have all this figured out, you can now find yourself a voice over artist that personifies these emotions. This is how you get to connect with your customers and have them locked in.
Now, you might have some artists in mind and if not, you should get yourself some recommendations. If you have heard a voice that you like doing the corporate narration for a certain company, you can ask them to give you a referral. There are more than a few voice-over artists in Atlanta, GA and you need to really know what you are looking for if you are going to choose just one from among them. Some online research will give you a list of some of these artists you can look deeper into.
Another thing to consider would be whether you are going for a make or a female artist. As much as it might not really matter who you choose, it is important to consider whether your customers are mostly female or male. It is believed that a male voice is more authoritative and a female voice more soothing. This is why you need to just decide what best suits your company and go for it mainly based on what they can do.
A good voice over artist who is established should have a website where you can find samples of their previous work. You shouldn’t even have to ask them for samples because they should be readily available for you to find on their site. This shows their confidence in what they can do and you can also trust their expertise. Listen to those samples and decide if this is the voice you are looking for. Consider the expression in their voice in different situations like storytelling and corporate announcements and such. If you like what you hear, you can contact him through the contacts given on their site.