It is believed in the business world today that unless you spend some money, you may never be able to make any money. Sadly, this may not be the case if you are on a very tight marketing budget. Could this justify the reason why most small businesses really struggle to get their footing in the industry because of extremely tight budgets? Unfortunately, you need to have a budget if you are to get tangible results out of your marketing efforts. Here are some tried and tested marketing ideas when you are on a shoestring budget.
How about you apply and participate in business awards and competitions. From the awards and competition, you may get recognition, cash reward or an online badge for your website. No doubt participating in such awards will boost your credibility a great deal, and your clients will find more reasons to be associated with you. In case there are no awards within your industry, how about you plan and host one to create the much-needed attention and connections?
Taking part in charity work is also a tried and tested way to create publicity and awareness around your business. It should be mentioned all charity work should be done with the sole intention of helping out need cases in the society. Charity donations can be in the form of cash, products or services, whatever the society around you requires. Ultimately, you will have boosted your publicity and in the process improved the living standards of those around you.
You can also market your business by hosting an educational event. It creates an opportunity for your customers and other key players within your industry to know more about your industry and while at it you will become an authority. Hosting an education event can be as simple as organizing a workshop or even a webinar. While at it, ensure the topics you cover are those that target the specific market that your business is more focused on.
The last marketing option you can explore is creating blog posts on a regular basis and making YouTube tutorials for your customers. No doubt unique and informative content will undoubtedly make you more visible on the internet. By the same token, you may opt to repurpose the old content and come up with something informative and interesting for your online followers. Self publishing options include turning a couple of blog posts into an ebook or even a paperback and then planning on how you can reduce the self publishing cost.
Source: my company