Advertising can be used over and over again in various places. Public relations, however, does not have any shelf life of which to speak of. Press releases, on the other hand, will only run one time.
We cannot stress enough that investors need to do their due diligence, call the companies, get the information, consult with your investment advisor and if you do not have one consider getting one. Put the same time into investigating these companies as you do when you go to purchase a new television, it’s only for your protection. When it comes to thinly traded securities stagger your orders or put a limit order in to avoid a run up.
The proceeding was getting delayed for a very simple procedural bottleneck. The copies of the contract had to be signed by all parties concerned and because the documents were voluminous the deal was taking time. The owners of Indiaworld were getting emotional as they felt they were giving away their baby for adoption. Finally, the press meet started about an hour late. Boy, did it create a sensation. 5 million for a few web portals! The next morning at the Mumbai airport I bought copies of all the dailies and reveled in seeing the large banner headlines about the deal.
This is an interesting job. Big companies appoint mystery shoppers to go shopping for them. You will have to act as a customer and evaluate the behavior of their staff, the product knowledge, how they treat you, how they answer to your questions and many observations. After your visit, you will be given an online form. You have to fill it up with your suggestions, observations and commends. You will be paid nicely by mystery shopping companies. to is normal pay per shopping.
1) Be a member of an affiliate union (AFTRA, AEA, AGVA, AGMA or ACTRA) for one year and work at least one part with a principal role (five lines of dialog-most commercials qualify you).
I found that the Bangalore based advertising and PR agency handling the Satyam account was not really contributing much though they charged a high fee. We sacked them and through a professional selection process appointed one of the top advertising agencies in the country to handle our paid communication business. The first collaboration effort was to bring out the corporate identity manual, called the Satyam Covenant.This was to make sure that all corporate branding effort across the world would be cohesive.
Advertising agents don’t become involved in the personal lives of their clientele. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.
Bullet the Points. Break up paragraphs with short, bulleted points highlighting the features and benefits. Readers will absorb this material better than paragraphs.