With an appealing label they may feel in their hearts good and it may enlighten them with the memory of the enjoyment they had with that particular wine last time. And with a dim label they may be overdone by quite opposite experience. Maybe a bad memory of a morning headache may strike their mind as they see the label. Anyways it is a game of instants only when the labels over the bottles have to impress the consumers.
Marketing is about generating ideas. It’s about creating ways to make more, get more and sell more. It’s a creative industry, filled with creative, idea-generating people. And i LOVE creating!
How good was the pay? Well, when you perform a commercial that is national you’re getting paid for two things. You’re getting paid for your labor (OK, it ain’t bricklaying but you get the idea. And you’re getting paid to license your performance and likeness so that they can broadcast it to the masses. So the union deal works like this. You show up and record and you get a “SESSION FEE” for your efforts. This might be around 0 for and hours work. That’s yours to keep even if they never use the recording.
Over the past 21 years, I’ve worked in advertising agencies in production, media and account services. I’ve been a marketing director on the client side. I’ve run my own virtual marketing agency, DLC Marketing. And, I’ve had the opportunity to create and build 10stepmarketing, Twin Connections and now 6FigureWorkAtHomeMom.
You need room to sell (explain) your service. And that can only be accomplished through a direct response letter. In direct response, long letters get the best response. You have to let the customer know who you are and what you can do for them. A postcard can’t do that for you, it has to be done in a letter format.
Consumers start by logging onto a social buying site which, somehow, knows roughly where you are. In my case, that’s Miami. You’re asked to confirm that, then they ask for your email address and age. No big deal. Then up pops up another screen that asks for more information: name, address, etc. This is a little off-putting for some of the people I’ve talked to.
That’s because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It’s the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results–organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.
With his business in full gear, John decided to take the next step in advertising: vehicle wraps! John called us looking to wrap his Kia Soul and ended up with another big surprise to wrap! While in the process of working with our design team, John entered and won a contest that was run by Ford for small business owners. And the prize? John won a Ford Transit Connect Van! Not only did he wrap the Kia Soul, but Ford wrapped the Ford Transit Connect for him as well!